Taking a Cake Break: Time to Reset and Refocus
Hello, sweet friends!
After a whirlwind of baking, decorating, and pouring love into every order, I’m taking a little cake break. It’s time to step back, reset, and give myself the space to refocus both personally and creatively.
This short pause will help me recharge and come back even better—with fresh ideas, new flavours, and exciting updates to share with you all. Don’t worry—I’ll be back soon and I can’t wait to reconnect with you when the time is right.
In the meantime, you can still enjoy a slice of Deluxury magic over on YouTube and TikTok, where I’ll continue to share behind-the-scenes moments, tutorials, and cake inspiration.
Instagram will be quiet for now, but it’ll be back in full swing once I return.
Thank you for your understanding, support, and sweet messages. See you soon!
With love,
Esther xx
Why the name Change?
It all begins with an idea.
My love for baking started long before Instagram-worthy cakes and TikTok trends. Back then, I was flipping through cake books and magazines, trying out wild flavors and experimenting with vibrant colors. (Yes, some of those combinations were… let’s call them "bold choices.") But my passion never wavered. From tiny, frosting-covered kitchens to creating delectable treats for all kinds of celebrations, my journey has been nothing short of a delicious adventure.
Deluxury Cupcakes came to life when I started crafting cupcakes for bridal showers, baby showers, and every celebration in between. Along the way, I earned a spot on TV (yes, that happened!) and grew into a brand known for its luxurious, show-stopping creations.
Why the Rebrand?
As much as I adore cupcakes, I’ve evolved. My creations have grown bigger, bolder, and more luxurious. This rebrand isn’t just about a new name—it’s about embracing the artistry of cake-making and celebrating life’s sweetest moments with indulgence and flair. Deluxury Cakes represents my commitment to creating jaw-dropping, flavor-packed masterpieces that make your celebrations unforgettable.
What’s New (and Delicious)?
Expanded Menu: Beyond cupcakes, I now specialize in luxury cakes, including tiered wedding cakes, buttercream-covered masterpieces, and custom designs tailored to your vision.
Social Media Fun: I’m bringing even more behind-the-scenes magic to Instagram and TikTok—from funny baking moments to satisfying buttercream swirls.
Unforgettable Taste: Whether you’re indulging in a single slice or treating yourself to a full cake, my recipes are crafted with love, care, and the finest ingredients.